How To Successfully Run An Affiliate Program

Many infoproduct creators are excited at the prospect of having affiliates do the “heavy lifting” for them when it comes to selling the product. However, many are also disappointed when they set up their affiliate program and no one rushes to make sales for them.
A successful affiliate program requires more than just setting up an affiliate page and hoping for the best. Just like with marketing your infoproduct itself, you have to plan and market your affiliate program if you want it to be successful.

The key to having a successful affiliate program is being an advocate and ally for your affiliates.

Affiliates are not employees.

They are doing you a huge favor by promoting your product. Many product creators treat their affiliates badly or don’t give them the support they need.

They end up losing a lot of affiliates, and a lot of lost profits, with this kind of mind set.

A successful affiliate program starts with providing tools for your affiliates. At the very minimum you should offer graphics that they can use with their promotions. You may also want to include free articles, blog posts, e-mail marketing messages and other tools to help them make their mark.

Create an autoresponder list so you can convey techniques and advice to your affiliates on a regular basis. Any advice that you give them, even if it is general marketing advice, can be helpful to their business and helpful to yours in turn.

Don’t be afraid to give information because, even if they don’t use it to promote your product, at the very least they are learning to trust your information and you are building your reputation online.

Another important part of running a successful affiliate program is being flexible. If an affiliate with a large list comes to you and asks if you can set up a separate page for them to funnel their traffic to, do it!

If they want to set up the affiliate program on a different affiliate provider (ie: setting up an E-junkie page instead of a Clickbank page), do it!

If you aren’t being flexible with your program, you are forgetting who the program is supposed to help. The affiliate program is designed to make things easy for affiliates to bring you more sales. You should help each and every potential affiliate make the most out of your affiliate program.

If you start refusing requests, you are the one who loses. You may be losing out on thousands of dollars in sales from the promotion. You may also be losing out on a future joint venture partner that you could work together with in order to create a brand new product or service.

Finally you’ll be losing out on hundreds of thousands of prospects who get sent to your website and sign up to receive more information.

Don’t shoot yourself in the foot when it comes to your affiliate program! You need to remember that if you treat your affiliates like gold, you’ll end up rich.

By: Gabor Olah


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